Has the environment changed for medical marketing in Australia? You bet it has.
Fifteen years ago Ray Moynihan was developing his feature series for the Financial Review on pharmaceutical company transparency. I remember he asked me then whether I thought any of the kerfuffle being triggered by he and other journalists (like Melissa Sweet who was then Health Editor at the Sydney Morning Herald) would lead to any tangible change in the way pharmaceutical companies operated in the future.
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Can PR help secure Public Funding
Can PR help secure Public Funding
If you could use PR to help secure public funding for your organisation or product, then surely your PR will have paid for itself. But what kind of buttons do you push (and when do you push them) given the stakes are so high?
Posted on: 23-Jan-2012
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Welcome to the new age of big pharma transparency
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