Your leading Australian Health PR agency
Imagine a health-focused PR agency, that works as an extension of your team, perfectly in sync with your needs and aligned with your aspirations.
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An agency committed to turning your health communications brief into a memorable, multi-faceted campaign that smashes its goals.
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That’s Palin Communications.
About
What We Do
Health PR has evolved. What was once focused solely on media relations and editorial outcomes, now looks to integrate a full service offering of earned, owned, paid and shared media to deliver consistent, measurable, commercially relevant outcomes.
About
Health PR Reimagined
We develop highly effective results driven health-focused campaigns.
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Our unique approach is built on leveraging multichannel storytelling, authentic third-party advocacy, the strategic use of influencers and the development of tangible metrics for increased accountability, to deliver success.
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We work with you to tailor your message for a range of audiences, from consumers to healthcare professionals, journalists and other stakeholders.
How we do it
We focus on your issues and needs.
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We bring an experienced, creative, open, media-agnostic mind-set to your health communications challenges. With decades of health campaign experience, we work with you to answer one key question:
What would it take to turn your health PR brief into a memorable, multi-faceted campaign that smashes its goals?
Together, we develop the solution. Then we deliver tangible and measurable success.
An “earned first” multichannel approach to health PR
Earned media is more competitive and more valuable than ever before, as it elevates credibility, authority and thought leadership. A well-managed health PR campaign can trigger the editorial attention that your newsworthy developments and announcements deserve.
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Paired with broader multichannel opportunities spanning across owned, paid and shared media, an “earned first” multichannel approach is designed to generate increased awareness of your activities, create opportunities to amplify these messages and increase cut through among key audiences.
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Tailored to your budget, context and relevant regulatory frameworks we partner earned, owned, paid and shared solutions to deliver well-rounded strategic solutions to health PR briefs.
About us
Palin Communications is a PR agency based in Sydney, that specialises exclusively in the health and wellness sector.
Every project the agency runs has a connection to the health and wellness space, with all our clients have an interest in improving health outcomes, increasing health literacy, raising awareness of diseases or improving how conditions are treated.
Yes, we’re a team of communications professionals, but our passion is health and wellness.
The agency was established in the mid 1990’s after Martin Palin and his wife Gabrielle Palin decided there was room in the market for a health-focused PR agency built on shared values.
Values like honesty, accountability, respect and transparency and with projects run in a way that prioritised outcomes for patients and consumers.
Martin’s background in running public health campaigns for various government departments, like the NSW Quit Campaign, road safety and alcohol education programs, set the agency up for success.
Applying the principles of those campaigns, the agency has set out to drive better communications outcomes for Australian health organisations.
Supporting pharmaceutical companies, consumer health organisation, medical device manufacturers, health clinics, not-for-profit organisations and players in the natural health space to make the most of their health-focused campaigns.
The agency has now grown to be the biggest and longest-standing independent health-focused PR agency in Australia.
Its key role in the health special interest group within the GlobalComm PR network gives it the opportunity to have an impact across additional regions and markets.
This is a great development for the Palin Communications team, as it allows the team to leverage skills, ideas, passions and a commitment to creativity to improve the health and wellness of as many people as possible.
Our clients
Our clients share our passion for health and our focus on wellness.
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Palin Communication clients include pharmaceutical companies, consumer health organisations, medical device manufacturers, health clinics, not-for-profit organisations, digital health service providers, medical research groups, professional medical associations and companies in the natural health space.
We are very proud to have relationships with such amazing clients.
Here's what they say
Bill Petch
Chairman
All.Can
"Everyone at Palin Communications does a fantastic job supporting us. The team goes above and beyond our agreement, and I’m really grateful. Everyone on the team is incredibly responsive and does great work. I would always highly recommend Palin Communications to anyone."
Junne Duequuilla Haleon
"The Palin Communications team is extremely knowledgeable, kind and a pleasure to work with. I am grateful for their ability to move at pace and keep our teams on track. They are accessible, approachable and I would work with them any day of the week!"
Ruth Colagiuri
Juvenile Arthritis Foundation Australia
JAFA
““The Palin Communications team is terrific - very supportive, responsive and always going above and beyond. We are really appreciative of the work Palin Communications does for JAFA and the excellent outcomes we achieve together."”
A free 50-page e-book to download with "Everything you wanted to know, but were afraid to ask your agency."
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Learn how to do health PR better
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Drive greater value from your PR spend
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Take advantage of 30 years’ experience in health PR
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Guaranteed AI-Free e-book
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All insights derived from real-life PR experience.
HOW TO DO HEALTH PR.
Highly Awarded
Contact
If you want to implement more impactful health campaigns and you’re interested in working with the best, then get in touch.
Email: hello@palin.com.au
Phone: 612 9412 2255
We’re always happy to canvass possibilities and talk through what might be possible for you. If you need help to develop a health-focused PR brief or you’re looking for some initial guidance on what a great health campaign might look like for you – then we’re happy to chat.