HOW TO DO HEALTH PR.
A free 50-page e-book to download with "Everything you wanted to know, but were afraid to ask your agency."
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Learn how to do health PR better
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Drive greater value from your PR spend
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Take advantage of 30 years’ experience in health PR
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Guaranteed AI-Free e-book
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All insights derived from real-life PR experience.
Questions that get answered
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How and why do you choose a celebrity ambassador for a health campaign?
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Why is silence death in a health-related crisis?
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Why should you stop obsessing about the seventh paragraph in your media release?
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What are the keys to a positive corporate narrative in health?
These are all good questions and this book has some fun along the way as it delivers the answers.
Shane Allison. Chair. Communication and Public Relations Australia (CPRA)
“When Martin shared that he was working on pulling together this guide for communicators - and Australians - interested in how to practice in this highly regulated space, I said I couldn’t be more supportive - and I can’t. This invaluable guide to best practice health PR will be a useful resource to the sector and beyond.”
What you will learn
With a Foreword by CPRA President Shane Allison, this book answers some key questions in health PR.
Why is celebrity influence so important in pharma marketing?
Why is good issues management about proactivity and continuity?
Why is building a media package more important than the copy in a media release?
Why is consistency the key to health-related crisis communications?
What is the best way to use LinkedIn for corporate profile raising in healthcare?
How do people interpret corporate silence during a health-related crisis?
How should I communicate medical safety and relative risk in health communications?
Why is “sensitivity” the key to good story telling in healthcare?
Why is communicating a corporate narrative more complicated than writing the copy for it?
And much more
