About
Health PR Reimagined
Healthcare PR now integrates the full range of earned, owned, paid and shared media to deliver consistent, measurable, commercially relevant outcomes.
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At Palin Communications we deliver highly effective health-focused PR campaigns and content built on multichannel storytelling, authentic third-party advocacy and tangible metrics for increased accountability. We tailor your message for consumers, healthcare professionals, media targets and other stakeholders.
How We Do It
Our focus is on your issues and needs. We bring a creative, open, media-agnostic mindset to your communication challenges with just one question in mind: What would it take to turn your brief into a memorable, multi-faceted campaign that smashed all its measurable performance indicators?
Values and Standards
Values and standards help guide work, projects, client choice, recruitment, creative processes, teamwork, policy decisions and other business priorities. They help explain why people choose to work at one agency over another.
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They lend purpose and authenticity to the daily business of feeling good about work, being part of a respectful team and progressing your career. They help inform what expectations you are entitled to have as a client or as a valued member of the Palin team.
If Palin Communications can operate by these values and standards, then we increase the likelihood that our working life will be more fulfilling and stimulating.
Embracing these standards in the context of the agency’s heritage – deeply specialised health-focused PR – gives the team the best possible chance of being progressive, engaged, ethical, respected and commercially profitable.
Agency Aspirations
We will:
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Selectively focus on projects that will make a positive difference to health and wellbeing in the Australian community
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Always be in the top echelon of health communications agencies in Australia
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Sustain and nourish a profitable business with a great reputation
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Ensure our annual top-line revenue is consistent with our industry-leading aspirations
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Retain a reputation for professional, high quality, industry-leading client service
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Pick and choose the projects we commit to – as a team – guided by our agency values
Service Delivery Processes
We will:
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Manage projects with our clients in a style that emphasises collaboration, openness, inclusion, honesty, trust, and respect for diverse views and individual expertise
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Act as an extension of our clients’ internal team
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Commit to a constant program of review for all disciplines guided by our service standards
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Ensure all projects are reviewed for learnings and implications
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Consistently review and update the templates and checklists underpinning all our major functions
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Ensure processes used for main functions (brainstorming, evaluation, creative development, social media strategy) remain ‘cutting edge’
Team Development
We will:
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Endeavour to hire the very best people as guided by our values
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Commit to reviews, mentoring and continuous professional development for all team members
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Facilitate collaboration and connectedness within the team
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Communicate without judgement, openly and honestly with each other
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Prioritise workplace mental health via our policies, programs, and individual accountability
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Reward and acknowledge great work and celebrate each other’s successes
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Hold team members accountable to team values and individual performance
Individual and Industry Leadership
We will:
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Ensure all team members are mentored to be leaders
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Demonstrate industry leadership via our content and commentary
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Innovate and improve our industry via our advocacy and proactivity
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Demonstrate leadership via innovation and creativity on projects
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Promote individual members of the team as experienced industry leaders
Customer Relationships
We will:
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Develop a portfolio of clients directed by our values and agreed criteria around ideal customers
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Decline invitations and opportunities with prospects who do not meet our criteria or share our values
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Ensure our marketing, industry standing and reputation continue to generate options regarding our choice of clients
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Consistently score highly on our annual client survey and net promoter scores
Ten Client Service Standards
01 Mastering PR and Communications in Health
We’re health PR and communications experts who get it. We deliver strategies and insights rooted in the latest practices, tailored to meet the unique challenges of the health industry.
03 Tailored For You
Your business is one of a kind, and so is our approach. We tailor every strategy, so you know your campaigns are unique and designed to be high value, stand out and relevant for your business and audiences.
05 Attention to Detail
Excellence is in the details across materials development and project management. We deliver clear, accurate, and highly polished communications, knowing that every typo-free, carefully crafted piece reflects on us—and on you.
07 Responsive and Reliable
Count on us to be there when you need support. We’re alert, accessible, committed to meeting deadlines, and able to adapt to your needs—because your priorities are our priorities.
09 Smart Measurement
We mine, measure, and integrate data that matters to you. We use industry-standard evaluation metrics to track, refine, and showcase the full impact of your campaigns.
02 Commercial Insights
We’re tuned into what matters commercially for you. Our health-focused insights don’t just add value—they’re practical, meaningful, and tailored to drive your business forward.
04 Creative Edge
Innovation isn’t optional. We’re here to explore, experiment and learn so we’re pushing creative boundaries to elevate your campaigns and improve impact.
06 Proactive Partners
We stay ahead so you don’t have to chase. Our proactive approach means we are in regular contact, bringing you timely opportunities and keeping our finger on the pulse in health to continually add real value to your campaign.
08 Results Driven
Metrics, KPIs, outcomes—they’re more than buzzwords to us. We set tailored, commercially relevant goals that move the needle and work hard to give you the best return on investment.
10 Diverse and Fun Culture
We bring fun, respect, and inclusivity to our work with you. Working with people from different backgrounds helps our collaborations be as dynamic as the people behind them.
A global perspective
Palin Communications is a proud member of GlobalCom PR Network. We collaborate with over 80 independent agencies across 100 countries to deliver integrated and creative campaigns to global organisations.
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GlobalCom PR Network allows us to meet the needs of our clients to deliver meaningful, consistent, impactful health campaigns across a range of countries and regions.
The Mindful Movement.
What is it?
The Mindful Movement is an initiative developed by Palin Communications to ensure we remain proactive and accountable around mental health.
Why
It reflects our commitment to reviewing and implementing measures to promote our team’s wellbeing. We are empowering our team with the skills, resources and confidence to advocate for their mental health and wellbeing because we know that one size does not fit all.
Features
Our Mindful Movement also includes the development of minimum standards for our agency, flexible working practices, mental health days, team bonding and social activities, as well as access to best practice resources and expert training.