Palin Communications worked with Hearts4heart in mid 2024 on their annual Heart Failure Awareness Week to raise awareness of heart failure and its comorbidities, symptoms and treatment options. The key focus of the 2024 campaign was to encourage those at risk of developing heart failure to learn about the comorbidities that can impact heart failure and to speak to their GP about getting their heart checked.
Palin Communications supported Hearts4heart in their earned consumer media activities. The campaign generated 45 news stories across major TV, radio, print and online publications, including TV interviews across Channel 7 and Channel 9. Coverage was secured across Australia, garnering over 14.8 million opportunities to see campaign messages.
The campaign was also supported through owned and paid social media activities, which secured 10,292 organic impressions and 498,691 paid impressions. The 2024 Heart Failure Awareness Week campaign has gone from strength to strength since last year, exceeding its goals and making a strong impact in raising awareness of heart health.
“Our 2024 Heart Failure Awareness Week campaign was a great opportunity to raise awareness of heart failure and its comorbidities. Lack of awareness of the health conditions that can increase the risk of heart failure is putting a toll on Australia’s health at a personal and a national level,” said Hearts4heart CEO and Founder, Tanya Hall.
“We’re looking forward to continue working with Palin Communications for our upcoming activities, including Atrial Fibrillation Awareness Week in September and Cholesterol Awareness Week in November. Together, we are working to raise awareness of heart health and support and advocate for people living with heart disease”
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