This year, the Dying to Know Day campaign – an annual campaign aimed at improving death literacy in individuals and communities – called on the Australian government to fund community-led approaches for end-of-life care.
A keynote presentation at NSW Parliament House on Dying to Know Day (Tuesday 8 August) brought together experts and politicians to showcase new research that demonstrates community-led public health initiatives for end-of-life care in Australia. This research showed that better dying outcomes and cost savings to the health system can be achieved when community works in partnership with healthcare services.
“Dying to Know Day asks Australians of all ages and stages of life to ‘get dead set’ around the reality of death and dying – because death is going to happen to us all. By making important choices as individuals, we can create death literate communities that offer quality, person-centred support and care we all need at the end-of-life,” said Kaz Dawson, Chief Executive Officer at CCNB.
PR generated 45 media stories (over 2 million in reach) across major TV, radio, online and print publications across Australia.
Visit www.dyingtoknowday.com to learn more.