Palin Communications has won the 2023 PRIME Award for Best PR Campaign – Awareness and Advocacy in partnership with CSL Seqirus for helping to educate Australians about the seriousness of influenza.
Image (L-R): Kerry Jung, Ellen Hahn, Sarah Rumsey and Roberta Sowden accepting the award at the 2023 PRIME Awards.
Martin Palin, Managing Director of Palin Communications, said he was proud of the Palin Communications team led by its CEO Karina Durham and the Palin Communications flu squad comprising Roberta Sowden, Kerry Jung and Ellen Hahn.
Martin Palin said, "Shifting the engagement dial for flu during a period when the Australian public was majorly fatigued with messages about the dangers of various respiratory viruses is testimony to the hard work and creativity of the combined Palin Communications and CSL Seqirus teams. We look forward to helping save even more lives by contributing to an improvement in Australian flu vaccination rates in the future.”
The PRIME Awards recognises and celebrates excellence across a range of categories within healthcare communications and the Australian pharmaceutical and life sciences industry.