If there are risks associated with corporate social media engagement, then surely the risks of NOT getting involved are much greater?

As Australian healthcare companies overcome their early reticence about social media they are now asking different kinds of questions. How do we use social media to convey what our company aspires to be? What issues management advantages might a well-managed social media strategy deliver? How does social media proactivity help us recruit the best and brightest into our business?

And most importantly, who has the experience and regulatory sensitivity to help us kick social media goals without risking our hard-earned corporate reputation?

Palin Communications has been helping health-related companies with their social media strategies since 2009. We can help you too.