The Palin team has been helping to roll out a proactive PR campaign for the re-brand of Primary IVF to “Adora Fertility.”

We’ve been trying to increase public awareness about the affordability of IVF through Adora’s bulk-billing clinics, which make it easier for couples to access fertility treatment.

The program has so far generated 16 news stories, including 4 TV stories on 7 News Sydney, 7 News Gold Coast, 9 News Perth and Today Show Perth, respectively. There’s been a feature in the West Australian and an online story on The Daily Telegraph.

Media coverage has so far generated more than 3 million opportunities to see key messages about the Adora Fertility service.

Related social media content posted at Adora’s Facebook page has generated around 150,000 social media impressions and 2,439 social media engagements. The campaign is ongoing and the Palin Communications team is continuing to drive awareness of Adora’s unique IVF business model.