How you manage the moment is what is remembered
The main thing your stakeholders and customers will remember about these moments is how you managed them. So its best get it right from the start.
Palin Communications works with a wide range of healthcare and wellness related brands to shape their image and manage their reputations. This becomes even more important than ever when disaster strikes.
Act quickly, calmly and strategically
We understand that acting quickly, yet calmly and strategically, is essential. We work with you to align the right approach and messaging to help put the issue into context and inject balance into coverage.
We have a history of supporting organisations navigate complex issues.
We’ve helped household brands like Panadol, Listerine and Ribena manage problems created by extortion attempts, reports of product associations with serious illness and product recalls. We’ve also supported organisations like Haleon effectively manage a national rescheduling.
Preparedness is everything
Hiding from the truth and delaying a response is only going to cause you problems down the track. With this in mind our issues management philosophy is built around honesty and proactivity. We work with clients to put your side of the story forward in the most authentic, educational and realistic way possible.
The keys to issues management are preparedness, diligent stakeholder management, scenario planning and message rehearsal. Plus, nimbleness. When it breaks you need to move quickly.
Getting back to “business as usual” is the ultimate objective of any issues management plan.
Crisis management workshops
We also run an industry-endorsed workshop that teaches your internal team best-practice crisis management and help to prepare them for any future crisis that needs to be managed.
