Disease awareness campaigns

Build the profile of specific diseases or conditions. Get attention and trigger change via effective health PR campaigns. Let our award-winning approach work for you.

Why it matters

Award winning disease awareness campaigns

It can be frustrating when you have great solutions or ideas to support those living with diseases or conditions that no-one knows about or can recognise the symptoms for.

The team at Palin Communications can support you in:

Analysing the current media interest in your area, with reference to specific journalists who have covered it
Advising on third parties and advocates who share your interest in promoting a specific disease and who can play a role in the campaign longer term
Developing a clear ambassador, external expert and celebrity strategy with advice around costs and options
Crafting a communications strategy that integrates real-world stories and case studies to humanise the campaign
Implementation plan to raise the profile of the disease via earned, owned and paid media platforms
Clear KPI’s and timelines on deliverables
Creating an engaging campaign that will smash all of its KPI’s!

Why disease awareness matters

That’s why driving awareness of health issues and specific diseases is so important to your overall marketing or fundraising efforts.

Whether you want to drive conversations and editorial interest in a specific disease, encourage funding to support patients or lobby for the reimbursement of medicines, you need to be working with a health PR agency that has a long standing history of developing successful and impactful campaigns.

Disease awareness case studies

From our work on Flu that won ‘Best PR Campaign – Awareness & Advocacy’ at the PRIME Awards in 2023, to our work on Shingles Awareness Week that won the 2025 Gold Impact Award from the GlobalCom PR Network – our disease awareness

campaigns have won multiple awards both locally and globally.

Reshaping perceptions of diseases is something Palin Communications is passionate about and have helped many clients, like the Juvenile Arthritis Foundation Australia, to do.

This is the kind of campaign the Palin Communications team loves to implement.

Put your issue in the spotlight

Put your issue in the spotlight with a tailored multichannel disease awareness campaign with deliverables across earned media and owned social content, amplified via paid and share media through celebrity ambassadors, advocacy groups and influencers.

Award winning work

Recognised locally and globally

Our disease awareness campaigns have won multiple awards, both in Australia and internationally.

PRIME Awards 2023

Best PR Campaign, Awareness & Advocacy

National flu awareness campaign

GlobalCom PR Network 2025

Gold Impact Award

Shingles Awareness Week

Reshaping perceptions of disease

Something we’re passionate about, alongside clients like the Juvenile Arthritis Foundation Australia.

The Palin Communications team is terrific - very supportive, responsive, and always going above and beyond. We are really appreciative of the work Palin Communications does for Juvenile Arthritis Foundation of Australia and the excellent outcomes we achieve together.

Ruth ColagiurFounder and Director at Juvenile Arthritis Foundation Australia (JAFA)

Disease awareness campaigns are among my favourite types of assignments. It gives the agency a chance to help people tell real stories in a way that drives genuine change

Roberta SowdenAccount Director – Head of People & Culture and project lead on the juvenile arthritis and flu awareness campaigns.

Put your issue in the spotlight with a tailored multichannel disease awareness campaign: deliverables across earned media and owned social content, amplified via paid and shared media through celebrity ambassadors, advocacy groups and influencers.

FAQ

Frequently asked questions

Everything you need to know about disease awareness campaigns.

What can a disease awareness campaign achieve?

Building the profile of specific diseases or conditions supports your overall marketing or fundraising efforts: driving conversations and editorial interest, encouraging funding to support patients, or lobbying for the reimbursement of medicines.

How does Palin start a disease awareness brief?

By analysing the current media interest in your area, with reference to the specific journalists who have covered it, and advising on third parties and advocates who share your interest.

Do campaigns use ambassadors and experts?

Yes. We develop a clear ambassador, external expert and celebrity strategy with advice around costs and options, and integrate real-world stories to humanise the campaign.

Which channels are used?

A tailored multichannel approach: deliverables across earned media and owned social content, amplified via paid and shared media.

How is success measured?

Every implementation plan comes with clear KPIs and timelines on deliverables, so the campaign is accountable from day one.

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Interested in working with the best?

We’re always happy to talk through what might be possible for you, from a health PR brief to what a great campaign might look like.