A sharp news sense, built over 25 years
We’ve been promoting health-related stories to the Australian media for over 25 years.
That experience has helped us hone a sharp news sense and a deep understanding of how to develop health-related news angles that catch the attention of editorial decision makers.
Relationships across every newsroom
Our understanding of the landscape, sense of news and established relationships with journalists help to maximise cut the through of your ‘earned media’ campaign, so you can meet your objectives, drive awareness and be noticed by key stakeholders.
Whether it is health-specialist journalists in metropolitan newsrooms, chiefs of staff for nightly news programs, lifestyle and wellness editors at national outlets, state based radio and podcast producers or reporters at healthcare professional focused publications, we’ve worked with them all to develop positive stories for clients.
An “earned first” approach is what makes Palin Communications stand out as a genuinely specialist health PR agency.
Earned media” – as we call it – provides a platform for you to tell your story and have it developed and shared by a trusted, independent source. It’s credible and impactful which is why it provides such value.
But it’s highly competitive and cut through isn’t easy. Which is why you need the team at Palin Communications to craft your media relations strategy and oversee your implementation plan.
Case study: Heart Valve Disease Awareness Week
Media relations is a key part of almost all of our campaigns.
Heart Valve Disease Awareness week in 2025 marked a major milestone with the launch of Australia’s first Heart Valve Disease Patient Journey Report. The campaign encouraged those at risk—including people aged over 65 and anyone experiencing symptoms—to have proactive conversations with their doctor about a stethoscope heart check.
The impact was striking. It triggered over 37 million opportunities to see or hear key messages in earned media coverage – helping to drive awareness and action.
